I have three ideas about how McClatchy can help its bottom line at 21st and Q Streets in Sacramento:
1. Restore the Buffalo Brewery. Actually, not a new idea. Conservatives long have wished for this in response to the Bee's so-called liberal editorials. The beermaker occupied the site and some of the existing Bee building for years prior to McClatchy buying it and bringing in the presses. People may not be buying newspapers, but they're still buying beer.
2. Start a brothel. The guards could remain to direct customers. Second-floor executive offices and the newsroom could house the top earners -- just like before. Editor Melanie Sill describes herself as "an advocate of fresh thinking on fundamental ideas" -- natch.
Sills also said, "We do need thinking in our newsrooms and organizations that is inherently entrepreneurial -- i.e., who's our audience, what are we doing for them, how do we provide value." Who would be the audience for the brothel? Politicians (Sacramento is a government town, after all), talk-show hosts, former newspaper editors, transients. What would they be doing for their audience? Obvious. The value? Average at best.
With this entrepreneurial effort, at least Bee employees will leave their careers and the building knowing where former top management will be spending the rest of their working days.
3. Tear down the building and put up a parking lot. Like the brothel, rates would be by the hour.
If you've got better ideas, send them to 21st and Q, Sacramento, California.